MATCHBOX® CELEBRATES 60 YEARS OF UNSTOPPABLE HEROIC VEHICLE ADVENTURES

Since its launch, Matchbox has enabled kids to live out their own adventures with inspiration from the many community heroes they see and interact with every day,” said Matt Petersen, vice president of North America boys marketing, Mattel. “Sixty years later, Matchbox continues to fuel the imagination of kids around the world through heroic vehicle play.”

 

The Matchbox® Heroes Wanted™ Sweepstakes calls on parents to celebrate the heroic attributes of their children by submitting a picture and caption of their hero-in-training dressed as their favorite real-life icon. Submissions will be showcased on the Matchbox® Heroes Wanted™ Facebook gallery and are automatically entered to win the grand prize – a $60,000 college scholarship. Parents with children between three and 10 years old can enter the contest now through May 13, 2013. Sixty prize pack giveaways will be awarded weekly consisting of a Matchbox® branded gift box, a personalized photo-frame thank you card and four heroic Matchbox® vehicles. To learn more about the contest and read stories from the heroes that inspired Matchbox® vehicles, visit www.Matchbox.com/Heroes.

My little super hero playing with his die cast car.

 

The brand is also releasing a collectible die cast line of 24 vehicles that hearkens back to its roots to celebrate its 60^th anniversary. Finally, fans can view the Matchbox’s® 60^th anniversary anthem video, which captures the spirit of the brand – unstoppable vehicles for heroic adventures – at www.Matchbox.com/Heroes.

 

 

 

 

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. For the hottest in Matchbox® adventures, games, toys and videos, visit www.Matchbox.com 

 

 

Do you have a little Super Hero (ages 3-10 years) in your family? Enter them for a chance to win! (Official Rules)

 

Stay up to date with new and exciting products from Matchbox by visting Matchbox.com or by following Matchbox on Twitter.

 

 

Thank you to Mattel/Matchbox and  their PR Company for the opportunity.  Feel free to see Mama to 4 Blessings Disclosure Policy if you have any questions. #AD #SPON

Disclosure: This post was part of a sponsored campaign with MomSelect. All Opinions expressed are my own.

Mama to 4 Blessings is disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising.